Sponsored by Olympus America, this day long program teaches photographers how to balance the workflows, equipment demands, technical expertise and business issues raised by digital photography for publication. Topics include the pros and cons of digital capture, how digital capture affects both the creative and technical sides of image creation, evaluating equipment, color management, pricing digital services, the liabilities and risks of working digitally and archiving digital files. For more information and to register for an event near you, please visit www.asmp.org/registration.

As early adopters of digital imaging, Judy Herrmann and Michael Starke bring nearly 9 years of experience in delivering high quality digital files to commercial clients. Join them for a discussion of working digitally that will help you understand equipment demands, technical expertise, and pricing issues brought on by this relatively new medium. Whether you currently deliver work to clients on film, provide them with scans or capture digital directly, you'll benefit from the experience Herrmann and Starke bring to keeping clients satisfied while maintaining their bottom line. Topics to be discussed include optimizing scans and captures, adjusting workflows for a digital environment, evaluating equipment, understanding pricing and archiving digital images.

This seminar will provide commercial photographers with a grounded, hands-on understanding of digital imaging tools and processes including what digital imaging really is and is not; what clients will expect of digital services; how digital input devices compare to photographic processes; and how calibration works. In addition, Judy and Michael will cover how to use Photoshop's tools to prepare files for reproduction, where storage fits in, how to work with printers and services bureaus and how to minimize liability issues.

All participants will leave the seminar with a clear understanding that digital imaging is no longer just about producing fancy special effects -- it's a very real need for all photographers doing any kind of work for reproduction. Handouts will include a list of recommended resources and step-by-step outlines of how to calibrate and how to prepare a raw file for press.

Aimed at the commercial photographer whose work gets offset printed in magazines,newspapers and other print media, this seminar will provide attendees with a grounded, hands-on understanding of how digital imaging fits into a typical commercial photography business including what digital imaging is and is not, the financial issues associated with imaging, how they can analyze which tools are right for their businesses, what clients will expect of their digital services, and what they will need to do to market digital services effectively to both new and exsisting clients. Drawing on real world experiences, we will also cover other business related issues including the pros and cons of the financial impact of digital imaging as well as archiving and liability issues.

As a counterpoint to the business side of going digital, this seminar will provide attendees with the tools they'll need to work with digital files in the real world. Topics to be covered include how to gather accurate information about digital imaging and digital equipment, how digital input devices compare to photographic processes, how to use Photoshop's tools to prepare files for CYMK reproduction and where storage fits in. Issues such as balancing the work flow between in camera and imaging work, and choosing the right image manipulation software for the project at hand will also be discussed.

Judy Herrmann and Michael Starke began working with digital imaging in 1994 and by 1997 had stopped shooting film entirely. As they made the transition from film to digital capture, they quickly discovered that in order to succeed with digital capture, they had to stop thinking like film photographers and learn to exploit the full capabilities that digital capture offered. Join them as they discuss how working with digital capture differs from working with film and how you can develop techniques that will let you use digital capture to produce better images in less time.